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To study strategic information transmission in organizations, we conduct a simplified version (with only three states) of the sender-receiver game experiment designed by Wang, Spezio, and Camerer (2010), in which an informative sender advises an uninformed receiver to take an action (to match the true state), but has incentives to exaggerate. We also have the same subjects play the original five-state game. We find similar “overcommunication” behavior with Taiwanese subjects – messages reveal more information about the true state than what equilibrium predicts – that let us classify subjects into various level-k types. However, results from the simplified version are closer to equilibrium prediction, with more senders robustly classified as level-2.

The submodeling technique is incorporated in a finite element analysis to investigate the stress state of blind vias of different structural configurations.

The test vehicle is a multi‐chip module plastic ball grid array comprised of a four‐layer build‐up substrate. The calculated displacement field from the global model for the entire package is interpolated on the boundaries of the submodel, which involved the detailed structure of a blind via structure. Through the analysis, the potential of fracturing on the blind via is examined.

From the analysis it was found that filled blind vias in general have a smaller potential for delamination compared to the unfilled ones. Moreover, symmetric blind via layouts with a blind via located at the center of the through hole appear to be the most appropriate design for this particular test vehicle.

The value of the paper lies in its ability to provide insights into the prevention of fracturing of blind vias in a build‐up substrate through a novel numerical analysis using the submodeling technique.

This chapter explains the background of the book and begins with an introduction of Jafar Jafari’s tremendous contribution to tourism knowledge creation and education. This is followed by a report on the content analysis of 573 tourism education related articles published in the past 10 years. Results indicated the need for philosophical discussion about the nature of tourism education and the popularity of teaching and learning approaches as a research topic. The two main sections of this book, namely philosophical issues in tourism education and experiential/active learning in tourism education, fit into these two identified issues. A synopsis of each chapter is provided next; and future directions for tourism education research are suggested.

Retail sales usually exhibit strong trend and seasonal patterns. Practitioners have typically used seasonal autoregressive integrated moving average (ARIMA) models to predict retail sales exhibiting these patterns. Due to economic instability, recent retail sales time-series data show a higher degree of variability and nonlinearity, which makes the ARIMA model less accurate. This chapter demonstrates the feasibility and potential of applying empirical mode decomposition (EMD) in forecasting aggregate retail sales. The hybrid forecasting method of integrating EMD and neural network (EMD-NN) models was applied to two real data sets from two different time periods. The one-period ahead forecasts for both time periods show that EMD-NN outperforms the classical NN model and seasonal ARIMA. In addition, the findings also indicate that EMD-NN can significantly improve forecasting performance during the periods in which macroeconomic conditions are more volatile.

In this article, we present an investigation into the sound radiation from a permanent‐magnet DC electric motor using the finite‐element (FE) and boundary‐element (BE) models. A three‐times‐coupled electromagnetic‐mechanical‐acoustic numerical model was set‐up to predict the acoustic field. The first stage was to calculate the magnetic forces that excite the structure of the motor by using the FEM. In the second stage, the exciting magnetic forces were applied to the structural model, where the harmonic analysis was carried out using the FEM. The last stage was to model the acoustics by using the BEM. In order to evaluate the numerical model, the computational results were compared with the vibration and acoustic measurements and a reasonable agreement was found.

Based on customer value theory, this paper aims to propose and test a conceptual model of the relationship between third‐party logistics (3PL) provider customer orientation and customer firm logistics improvement.

The 3PL provider customer orientation is conceptualized as a higher, second‐order construct made up of four key logistics‐driven first‐order indicators: service variety, information availability, timeliness, and continuous improvement. A survey‐based approach is utilized to collect data from managers at 124 manufacturing customer firms in the People's Republic of China; structural equation modeling is performed to assess measures and test the hypothesized relationships.

Chinese 3PL provider customer orientation significantly influences customer firm logistics improvement.

Findings are based on single source perceptual data from customer firm key respondents. Tests indicate that common method bias is not a problem.

At a time when market pressure is compelling Mainland Chinese 3PL providers to upgrade and expand service offerings, 3PLs with a strong customer orientation create significant value for customers through superior execution on key elements of logistics service.

The paper responds to calls for additional theoretically driven assessment of market orientation in logistics service provider firms by identifying explicit behavioral manifestations of 3PL customer orientation that enhance customer firm logistics performance.

This chapter offers an experience-based report about the development of the first Scandinavian PhD program in tourism studies at Mid-Sweden University. This process is documented through a framework which, rather than having the coherence of a single clearly bounded discipline, focuses on tourism as a study area encompassing multiple disciplines. Tourism knowledge is derived through a synthesis of fact-oriented positivist methodologies and critical theory. The theoretical framework employed to develop the graduate program in tourism studies is presented by critically discussing its multidisciplinary base and briefly outlining future veins of further development.

As its market and society open up, China has transformed itself from a closed agrarian socialist economy to an urban state and an economic force. This has released accumulated tourism demand, led to the development of a diversified industry, and the spread of university and vocational courses in this field. However, the industry faces challenges to recruit and retain staff, with tourism education in higher education blamed for the shortfall in numbers and quality of candidates with suitable purpose, knowledge, and passion to serve. This chapter provides a background to the development of and problems facing tourism education in China, and suggests how to support student engagement and hence the future workforce.

This study focuses primarily on the business operating departments (hereinafter, DMUs) of a case telecom company (hereinafter, the Company) in the northern and eastern areas of Taiwan. In 2007, the Company finished the first stage of its reorganization by consolidating 14 DMUs into 12. In 2011, the Company completed the second stage of its reorganization by consolidating the 12 remaining DMUs into 8. This study intends to explore the effects of each stage of the Company’s reorganization on the efficiency and ranking of the various DMUs. The results show that the DMUs became more efficient after each stage of the Company’s reorganization. Moreover, the efficiency and ranking of the new DMUs, A6, A7, and B7 increased post-consolidation. This suggests that both the first and second stages of the reorganization were necessary. The findings of this study could help the Company and other telecom companies to design strategies for the future consolidation of other units, and thereby maintain their competitiveness and continued growth.

This chapter presents an innovative learning opportunity for tourism students, International Tourism and Hospitality Academy at Sea, that has been in operation for the last 10 years. The program could render itself as a case study of Kolb’s experiential learning theory according to which knowledge is created by transforming experience. Its uniqueness and complexity lie in its diversity. This program has involved between 80 and 130 tourism students yearly from four to six institutions from different countries participating in new scholarly inputs by non-resident professors and instructors.